#LINKEDIN BENCHMARK RESEARCH PROFESSIONAL#
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Note that LinkedIn does not report any genders other than male or female. Men significantly outnumber women on LinkedIn overall, but you’ll need to do some research to understand the makeup of your specific LinkedIn audience. 57.2% of LinkedIn users identify as men, with 42.8% identifying as women Source: Hootsuite 2022 Digital Trend Report 8. So LinkedIn may not be the largest of the social networks, but with a specific business focus, it’s an audience worth paying attention to. To put that number in context, Instagram currently has over 1.4 billion users, and Facebook has almost 3 billion.

#LINKEDIN BENCHMARK RESEARCH PROFESSIONAL#

Looking to tap into LinkedIn’s vast professional audience? Check out these LinkedIn user stats to guide your strategy. In Q1 of 2023, the company reported revenue growth of 21% year-over-year (in constant currency), significantly higher than the 17% year-over-year increase from the previous quarter. Revenue growth has been a major priority for LinkedIn and its user base. Revenue increased 21% year-over-year (in constant currency) in Q1 of 2023 This is a huge improvement from previous years, and LinkedIn has shown its commitment to creating an inclusive environment for all of its users. LinkedIn has also been actively addressing gender inequality, with women representing nearly 42% of the company’s leadership.

Women represent nearly 42% of LinkedIn’s leadership LinkedIn has made a concerted effort to improve its diversity and inclusion, with the number of Black and Latino leaders, managers, and senior ICs growing by 35% and 20.3%, respectively, in 2021. The number of Black and Latino leaders grew by 35% and 20.3% last year This allows many global users to access the network in their native language. Of the company’s 21,000 employees, more than 19,000 are full-time. Those offices are located in more than 30 cities worldwide, including 10 in the United States. LinkedIn has 36 offices and 21,000 employees Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under the leadership of Ryan Roslansky. The platform was originally founded by Reid Hoffman, who built the initial version in his living room. LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. Ready to dive into the world of LinkedIn marketing? Here are the top general LinkedIn statistics you need to know.

#LINKEDIN BENCHMARK RESEARCH DOWNLOAD#

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

Linkedin benchmark research